Pro Design FirmA design practice · the work is the proof

Case study · Plate 03

Appliances Finder:
a dead store becomes a decision desk.

Screenshot of the shipped site

The challenge

A 2013 storefront theme demo: zero products, zero posts, seventy-one pages of sliders and sample pages. The domain deserved better than a parked page — and could not honestly be anything but useful.

The approach

We replaced the store with a decision desk: a two-appliance cost calculator with exact integer-cent arithmetic and a full test suite, two buying guides checked against primary sources, and a disclosed affiliate model. The legacy storefront's URLs redirect to the new surface.

The outcome

Eight pages live on Cloudflare Pages, an eight-test suite green, and an affiliate model that discloses itself at every appearance.

Live site: appliancesfinder.com.

Back to all work